Consumer Press Highlights
The Vision Council strives to elevate consumer interest in the importance of eye health and consumer awareness of the breadth of vision products and services available to them through strategic media outreach.
The Vision Council leverages its network of experts; member products and services; and The Vision Council's market research to secure coverage in top health and wellness, lifestyle, parenting and fashion media outlets.
How to Get Involved
For more information on The Vision Council’s consumer PR efforts and how to get involved, please contact Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.
Recent press highlights are included below. Click on each thumbnail to view the full story.
General Eye Health and Consumer Product Choices
Below please find stories secured by The Vision Council on how to select eyewear products and general eye health advice from The Vision Council’s team of Medical Advisors. The Vision Council promotes these topics year-round.
Back to School Eyewear and Eyecare
From June to September, The Vision Council promotes the importance of eyecare for children headed back to school. Key messages and topics include:
- the importance of scheduling a comprehensive eye exam before the start of the school year
- the connection between vision and learning
- how to get kids excited about wearing glasses and what qualities to look for when purchasing kids eyewear
- trending eyewear options for kids
- when to consider contact lenses for kids
- how to combat digital eyestrain
Click on the thumbnails below to view stories from the most recent Back to School campaign.
National Sunglasses Day and UV Eye Health
Each June, The Vision Council spearheads a National Sunglasses Day campaign. Additionally, The Vision Council works with top media outlets throughout the year to place stories about the importance of UV eye health. Key messages and topics include: why sunglasses are a daily health necessity, regardless of the weather or season; types of lens treatments and tints to consider for different activities; trending sunglass styles; when polarized sunglasses are a good option; why it’s important for kids to wear sunglasses.
Click on the thumbnails below to view stories from the most recent National Sunglasses Day campaign.
Healthy Vision Month
Ahead of Healthy Vision Month in May, The Vision Council promotes eye health topics to place stories in top media outlets. Key messages and topics include: the importance of an annual, comprehensive eye exam, even if you have perfect vision; why sunglasses are a daily health necessity, regardless of the weather and season; simple lifestyle tips to maintain eye health; how to combat digital eye strain.
Click on the thumbnails below to view stories from the most recent Healthy Vision Month campaign.
