Focused inSights: Frame Buyers 2024

Our Focused inSights report series dives in-depth into topics that are important to our members. This survey, conducted by Eyecare Business and The Vision Council, explores the motivations and choices of eyecare providers who are responsible for ophthalmic frame inventory purchases. Findings from this report detail who makes frames purchases, how often these purchases are made, and how the products are sourced. The report also includes details about the choices that providers make about the styles and materials of frames that they purchase most often.  

Key Research Findings on Eyewear Frames

• 78% of providers display between 200 and 1,200 frames on their boards.  
• 70% of providers update their inventory quarterly.  
• Square and rectangular frames dominate inventories, comprising an average of 53% of available styles.  
• 40% of providers prefer boutique brands.