Sports Sunglasses 2018 (PDF Download)

An annual study of 10,000 American adults that examines popular sunglass brands associated with different sporting activities. Consumer awareness and value associated with each brand is measured, as is consumer interest in various plano SG attributes (color of lens, protective attributes, functional qualities, purchase motivation factors, etc…). Demographic breakdown of results are available by age, gender, annual household income, region of residence, education level, sporting activity and price point.