NOW AT VISION EXPO EAST EXTENDS SUBMISSION DEADLINE TO FEB. 15
Alexandria, VA – February 2, 2023 – The Vision Council and RX, co-organizers of Vision Expo, today announce that the deadline for eyewear exhibitors to submit their most innovative frame or lens product for inclusion in the specially curated NOW Pavilion has been extended to Wednesday, February 15. Interested exhibitors are asked to submit their company name, brand name, product name, booth number, aligning theme, image samples and contact information here for complimentary consideration.
The NOW Pavilion at Vision Expo East 2023 will feature a curated selection of frames and lenses that embody the latest trends and innovations in eyewear. An application is required to be considered for inclusion in NOW by Vision Expo and final products will be selected by an advisory committee of industry leaders. Selected items will be displayed the duration of Vision Expo East – March 16-19, 2023, at the Javits Center in New York City. The awards celebration will take place Saturday, March 18 beginning at 4:30pm at The Bridge at Vision Expo East.
New for 2023
All submissions have the opportunity to be entered into the inaugural NOW Awards featuring the eight categories below:
- NOW Best Sunglass Award: Under $250 retail category
- NOW Best Sunglass Award: $250 to $500 retail category
- NOW Best Sunglass Award: $500 & above retail category
- NOW Best Optical Award: Under $250 retail category
- NOW Best Optical Award: $250 to $500 retail category
- NOW Best Optical Award: $500 & above category
- NOW Optical Achievement Award
- NOW People’s Choice Award
Guidelines for Submission
Companies exhibiting in The Atelier, The Springs, The Park, or The Union, as well as fashion lens and lens technology companies, are eligible to participate in NOW by Vision Expo free of charge.
All exhibitors are invited to enter one frame (optical or sunglass) or lens product per company for consideration, that they feel best represents one of the themes for this year’s show. The themes on display for 2023 will include:
- Eyewear Icons: Iconic styling, instantly recognizable
- Colors of 2023: Neutrals (from Beige, Camel, and Ecru, to Honey); Red Tones (from deep, dark reds to desaturated pinks); Lilac & Purples (following the official colors of Spring/Summer 2023)
- Show Stoppers: The WOW effect; the fashion statement; the one-of-a-kind design
- Alternative Materials & Technologies: From new to recycled materials, to 3D magic
- Diversity and Inclusivity: Design and ideas come from different backgrounds, lifestyles, social experiences, races, and religions. It is time to think differently and foster greater representation.
To view the application details and instructions, click here.
If you are interested in exhibiting, please contact Cedric Fellows, Sales, Vision Expo East.
If you are interested in attending, please register here.
For more information on Vision Expo, visit visionexpo.com and follow Vision Expo’s social media channels, Facebook, Instagram, Twitter and LinkedIn.