News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

U.S. Optical Industry Grows to $68.3 Billion, According to The Vision Council’s New Market inSights Report

Alexandria, VA – January 23, 2025 – The Vision Council today released its latest Market inSights report that comprehensively analyzes U.S. optical industry performance during 2024. Built on sophisticated analytics and multiple data sources, the report offers multi-layered…

The Vision Council Releases New Research Revealing Q4 Consumer Trends Across Optical Products and Services

Alexandria, VA – January 20, 2025 – Today, The Vision Council released Consumer inSights Q4 2024, a new report examining the views and behaviors of U.S. adults in relation to…

New Research from The Vision Council Explores Behaviors of Eyewear Frame Buyers

Alexandria, VA – January 7, 2025 – Today, The Vision Council released a new research report that provides a detailed look at how eyecare providers source and select eyeglasses frames for their practices.

Focused…

The Vision Council Urges Congress to Address Expiring Tax Provisions Impacting Optical Industry

Alexandria, VA – December 17, 2024 – This week, The Vision Council submitted a letter calling on Congressional leaders to prioritize tax policy that expands opportunity for the American optical industry. The letter, sent to the House Ways and Means Committee and the Senate…

The Vision Council Announces Publication of New Technical Standard for Eye Protectors for Racket Sports

Alexandria, VA – December 6, 2024 – The Vision Council, the leading voice for the optical industry, announces the publication of ASTM F3164-24, the Standard Specification for Eye Protectors for Racket Sports (Racquetball, Squash, Tennis, Pickleball). This…

The Vision Council Releases “Optical Industry 101” Training Video for Members

Alexandria, VA, – December 5, 2024 – Today, The Vision Council announced the release of “Optical Industry 101,” a new training video designed to provide an educational overview of the optical…

The Vision Council Foundation Launches 2025 Campaign Encouraging "Better Vision for Better Lives"

Alexandria, Va., Nov. 26, 2024— The Vision Council Foundation is proud to announce the launch of its 2025 campaign, Better Vision for Better Lives, an ambitious initiative designed to increase access to vision care products and services as a critical…

New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services

Alexandria, Va., Nov. 22, 2024—Today, The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eyecare provider and purchasing vision care products and services. Findings from the report, titled Focused…

The Vision Council Releases New Research Spotlighting Q3 Optical Market Trends

Alexandria, Va. – November 15, 2024 – Today, The Vision Council released a report featuring new market data and analysis estimating the performance of the $18.9 billion optical industry. The Market inSights Q3 2024 report reveals industry performance across a…

EyeMed Vision Care® and The Vision Council Foundation Join Forces to Increase Eye Health Awareness and Advocacy

Cincinnati, Ohio & Alexandria, VA, November 13, 2024EyeMed Vision Care® and The Vision Council Foundation have established a partnership focused on their shared mission to drive the…