News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

Vision Expo East Brings Game-Changing Continuing Education to Orlando

Norwalk, CT (December 19, 2024) – Vision Expo East 2025 will offer new conference programming for professional development in the eyecare and eyewear industry, offering over 270 hours of accredited and non-accredited education tailored to the needs of ophthalmologists,…

The Vision Council Urges Congress to Address Expiring Tax Provisions Impacting Optical Industry

Alexandria, VA – December 17, 2024 – This week, The Vision Council submitted a letter calling on Congressional leaders to prioritize tax policy that expands opportunity for the American optical industry. The letter, sent to the House Ways and Means Committee and the Senate…

NOW Trend Showcase Submission Deadline Extended to January 2025

Norwalk, CT (December 16, 2024) – The submission deadline for the NOW Trend Showcase and Awards at Vision Expo East 2025 has been extended to January 17, 2025. Eyewear companies exhibiting at Vision Expo East are encouraged to submit new designs and products for inclusion in the…

Optical’s Biggest Players to Showcase Latest in Eyecare and Eyewear at Vision Expo East 2025

Norwalk, CT (December 12, 2024) – More than 300 of the industry’s most influential eyecare and eyewear brands will showcase industry-leading vision products and services at the upcoming Orlando, FL edition of Vision Expo East, taking place February 19–22, 2025 at the Orange…

The Vision Council Announces Publication of New Technical Standard for Eye Protectors for Racket Sports

Alexandria, VA – December 6, 2024 – The Vision Council, the leading voice for the optical industry, announces the publication of ASTM F3164-24, the Standard Specification for Eye Protectors for Racket Sports (Racquetball, Squash, Tennis, Pickleball). This…

The Vision Council Releases “Optical Industry 101” Training Video for Members

Alexandria, VA, – December 5, 2024 – Today, The Vision Council announced the release of “Optical Industry 101,” a new training video designed to provide an educational overview of the optical…

The Vision Council Foundation Launches 2025 Campaign Encouraging "Better Vision for Better Lives"

Alexandria, Va., Nov. 26, 2024— The Vision Council Foundation is proud to announce the launch of its 2025 campaign, Better Vision for Better Lives, an ambitious initiative designed to increase access to vision care products and services as a critical…

New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services

Alexandria, Va., Nov. 22, 2024—Today, The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eyecare provider and purchasing vision care products and services. Findings from the report, titled Focused…

NOW Trend Showcase Sees Exciting Surge in Submissions for Vision Expo East 2025 in Orlando!

Norwalk, CT (November 22, 2024) – Vision Expo East, the premier trade-only conference and exhibition for eyecare and eyewear professionals, organized by co-owners RX and The Vision Council, is thrilled to announce that submissions are now open for the highly anticipated NOW…

The Vision Council Releases New Research Spotlighting Q3 Optical Market Trends

Alexandria, Va. – November 15, 2024 – Today, The Vision Council released a report featuring new market data and analysis estimating the performance of the $18.9 billion optical industry. The Market inSights Q3 2024 report reveals industry performance across a…