News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

Vision Expo West 2023 to Spotlight Eyecare Innovations with First-Ever EYEnovate Series

Alexandria, VA – August 18, 2023 – The Vision Council and RX, co-organizers of Vision Expo, have announced that EYEnovate, a brand-new series highlighting groundbreaking technological innovations in the optical field, will debut at Vision Expo West next month. Vision Expo West…

An Eye Exam is a Critical Addition to Your Back-to-School Checklist

Alexandria, VA – Aug. 14, 2023 – Completing an eye exam annually is important for the whole family, and back-to-school season is the perfect time to schedule a visit to the eye doctor. With a mission to promote better vision for better lives,…

Show Organizers Announce What’s New and Happening at Vision Expo West 2023

Alexandria, VA – August 11, 2023 – The Vision Council and RX, co-organizers of Vision Expo, share details on new show features and special events planned for Vision Expo West 2023, taking place at The Venetian Convention Center & Expo in Las Vegas, Nevada from September 27-…

Vision Expo West Welcomes New Exhibitors and Segments to Dynamic Show Floor

Alexandria, VA – August 7, 2023 – Today, The Vision Council and RX, organizers of Vision Expo, announced new exhibitors, brand participants, and exhibitor segments for Vision Expo West 2023, taking place September 27-30 at the Venetian Expo & Convention Center in Las Vegas.…

THE VISION COUNCIL RELEASES Q2 CONSUMER INSIGHTS

Alexandria, VA – July 31, 2023 – Today, The Vision Council, the leading trade association for the optical industry, released a report offering new insights into U.S. consumers’ preferences and habits pertaining to pressing eyecare…

Show Organizers Announce Education Program Planned for Vision Expo West 2023

Alexandria, VA – July 6, 2023 – Today, The Vision Council and RX, organizers of Vision Expo, announced the education program for Vision Expo West 2023, taking place September 27-30 at the Venetian Convention & Expo Center in Las Vegas.  

The Show’s VisionEd…

THE VISION COUNCIL RELEASES FOCUSED INSIGHTS 2023: FRAMES

Alexandria, VA – June 30, 2023 – Today, The Vision Council, the leading trade association for the optical industry, released a new report featuring key insights into U.S. consumers’ optical frames preferences and purchasing habits. The report, Focused inSights 2023…

THE VISION COUNCIL CELEBRATES NATIONAL SUNGLASSES DAY TO HIGHLIGHT IMPORTANCE OF UV SAFETY

Alexandria, VA – June 27, 2023 – Today, The Vision Council, the leading trade association for the optical industry, is proud to celebrate National Sunglasses Day and highlight the importance of wearing ultraviolet (UV)-protective…

THE VISION COUNCIL ENCOURAGES SUNGLASS WEARERS TO SHARE THEIR #SOLARFLAIR ON JUNE 27

Alexandria, VA – June 20, 2023 – The Vision Council, the leading trade association for the optical industry, is excited to announce a new social media campaign in celebration of their annual commemorative holiday, National Sunglasses Day. The campaign, “Share Your Solar Flair,”…

THE VISION COUNCIL RELEASES FOCUSED INSIGHTS REPORT IN ADVANCE OF NATIONAL SUNGLASSES DAY

Alexandria, VA – June 15, 2023 – Today, The Vision Council, the leading trade association for the optical industry, released the findings from its recent survey on adults’ sunglass usage and preferences, Focused inSights 2023:…